What exactly is Online Marketing?

Internet Marketing, also referred to as web
marketing, online marketing, or eMarketing is
the marketing of products or services over
the internet. To read more click here.

• Web Content

Relevant content distributed within your site will help search engines rank your page correctly. PBnJ Marketing will provide fresh and relevant content to keep search engine spiders visiting your website and to improve the sites search engine rankings. This is complimentary with Search Engine Optimization.

• Email Campaigns

This is a personal line of communication to your existing customer database and potential clients. Many think that an email campaign is as simple as sending out emails and hoping they will be read but it is more complicated than that. PBnJ Marketing will create the email templates, the message you want to convey and provide reporting based on how many people it was sent to and who opened the email, how many considered your email as spam and how many people clicked over to your site for more information.

• Pay Per Click Campaigns

Pay per click ( PPC ) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. To read more, click here .

Pay per Click campaigns compliment your online marketing strategy during specific seasons of your business. During high season, a new product rollout or seasonal discounts, pay per click will drive traffic to your site.

• Viral Marketing

Viral Marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating virual processes. It can be delivered by word-of-mouth or enhanced by the networking effects of the internet. To read the complete definition, click here .

So what exactly does that do for my business? It creates a buzz and a curiousity about your product that spreads like a disease (get it, viral..) by word of mouth giving your business additional added exposure.

• Landing Pages

Want to track how your banner ads are performing? Create a landing page from your domain and target your customers. With specific deals, lead generation or special coupon codes, it is the best way to compliment a banner ad campaign and ROI.

• Social Networking

A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social networking has created new ways to communicate and share information. Social networking websites are being used regularly by millions of people, and now seems that social networking will be an enduring part of everyday life. To read the complete definition, click here.

But I don't want to make friends, I want to make money so how can
this help me?
By getting involved with social network groups, we can identify potential clients by their interests, needs and behavior therefore creating a targeted offering of your product.

Local and National Exposure – According to a new study by The Kelsey Group and ConStat, Inc., 70 percent of U.S. households now use the Internet as an information source when shopping locally for products and services. PBnJ Marketing will optimize your business online to your local market with individual business listings, hours of operation and location.

• Press Releases

Rolling out a new website with PBnJ Marketing? Did your business move or did you add a valuable professional to your management team? Let us handle that by putting a press release together to share the news with the online community.

• Banner Ads

A web banner or banner ad is a form of advertising on the Web. This form of online advertising consists of embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Silverlight, Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. To read more, click here .

Our web designers can create banners that will draw attention to your site and our team of experts will place these banners on sites that are relevant and that handle a large amount of traffic. When should you use a banner ad? A new product rollout, an end of season sale with deep discounts, etc.