
Why invest in a website if it does not generate any income?
PBNJ Marketing tackels that question every day and we agree. You don't need a pretty picture on the web, you need a lead generator, a virtual shop and the right keywords to get your product to the right customer Base.
How do we do this?
We use the latest in website technology, aggressive online marketing, offline ROI driven marketing strategies and continued communication with our partners (clients) to help them understand how to use these valuable tools. From Logos to E-Commerce sites, PBNJ Marketing can deliver solutions to take your business to the next level.
Our strategies consist of several variations of today's resources. Whether they are email campaigns, virual marketing, social networking, banner ads, affiliate marketing, the list goes on.
Is my business too small for your firm?
PBnJ Marketing specializes in small to medium business owners. We understand that it is tough to compete in today's market and that budgets and resources are limited. Our goal is to become an extension of your business by creating a new revenue stream with a fast, efficient and strategic approach for a long term partnership; no matter what size your marketing budget is.
How do I determine my marketing budget?
This is the million dollar question with many answers but the method that has worked is by taking a fixed percentage of your revenues (that is every penny your company brings in) and allocating that amount as your marketing budget. The most commonly used numbers are 5-10% (generally for bigger businesses), 20% (used more for small businesses), and 2-5% (very large companies). Picking the percentage that works best for you will probably take some trial and error and at the end of the day, it is all about what you can afford and what you are comfortable with spending.
How can I measure results?
Reporting on online marketing expense is not the challenge, it is the positive ROI (return on investment) that is the hard part. Our group can not guarantee positive results every single time, but we can guarantee specific strategies with accurate results and good information to make future decisions on marketing expenses. PBnJ Marketing will create a project plan with defined goals to measure results.
How much does this cost?
We have different plans ranging from $500 to $10,000 depending on what your budget is; what kind of impact you are looking to make and what services we can provide for you. Feel free to call us at 315-636-4256 to talk more in detail on how we can work together.
How long does it take until I see results?
Some strategies are immediate while others take at least 90 days to see results. Like all strategies, they take time to evolve and catch momentum. We will work together to measure results week by week and adjust as needed.